Three small things to do some good for startups

Three small things to do some good for startups

Startups and small companies are an important part of the whole ecosystem and it is typically small teams pushing very hard to deliver value and grow alongside the value they add. And it is super easy to do some good for these companies while also doing something fun that is also helpful for other people. Here are three valuable free and fun ways to help small companies / startups and actually everyone that could benefit from the solution:

stars review sparkle shine startups

Give them a review / 5-star rating 

If you remember three good experiences, startup / small company services or products, go ahead now and leave a rating on a suitable platform; typically Google reviews work as a fallback. Other options could be: G2C, alternativeto, product hunt, Amazon. It will literally take you a minute to help this company that in your view has provided a good or maybe even excellent experience for you – and might change the world for them.

grateful open source

Share an honest recommendation with your network ❤️

Good or bad – as long as it is a heartfelt honest review, it will benefit others and the companies. However, sharing a review on the best experiences, tools, things from smaller companies / startups is more fun and will help the companies, and probably benefit yourself more too 🙂 You can put it on your blog, on Social Media, tag the company, so they can reshare, retweet, use the quote. 

And I will start right away with the three best tools for staying in touch digitally / digital marketing that I discovered this year:

heart share thank you startup


Quuu is a content suggestion platform that does suggest high-quality content and has quite enough tech content for me to be interesting. So far, I have seen no spam or overly promotional content among the suggestions. Typically, suggestions will be well-structured articles that provide some value. So, I use it as an additional source of discovery and think it is great for that. I have looked the company up and connected to the team on LinkedIn – and I think they are a still fairly small startup, so one more reason to support their good work. As far as I know, they are bootstrapped. And the times I needed support, it has been an overwhelmingly fast and friendly experience.

heart share thank you startup

Power ecard

If you want to send ecards to your friends, or business partners, or anyone in your network, this ecard tool is easy to use and has nice designs readily available to combine with your individual ideas, logo, colours etc. It’s a great way to let people know you thought about them without the paper waste. And you can customize as many individual cards or batches as you like, so you do not need to drop being very personal. I do prefer it over writing traditional postcards, so I don’t only use it for business, but also for family and friends (of course they get different cards). Full disclaimer: I know the founders well, quite a small company too, but I do love the work. They are bootstrapped. 

heart share thank you startup

Aircall for digital conferences

While it is in one way just another videocall tool, it was the best digital conference experience I had this year. So, if you need to organize a bigger team meeting or a conference or something along those lines, it might be worth a look. I do like that the listeners can give TikTok-style feedback with emojis and that it is super easy to move to a breakout-session format that works seamlessly. It’s all in all just a bit more interactive and that  helps the participants as well as the speakers to move beyond consuming a presentation that could instead also be a video. From crunchbase it looks as if they are a European company and already at series C level; still a startup somehow.

feedback dialogue

Be blunt – answer the next three cold outreaches honestly 👂

Unless it is total spam of course, answer the next three outreaches you get with why you typically would not respond or do not accept a LinkedIn request. I do see a lot of welldone and really badly done outreaches – and just ignore them. I think its fair, considering the flood of messages you get these days, but I also think we would all be better of if we could overall reduce that noise and any answer is better than no answer. So, to do some good, I randomly pick the next three and tell them why I am not accepting their LinkedIn request or why I would not have responded to their message and that I would appreciate no further messages in a nice way. If the receiver listens, I think it can benefit them a lot.

3 small things to do some good for open source

3 small things to do some good for open source

There is of course a ton of stuff you can do every day to spread some good in the world, share your gratitude, help others, and no lack of opportunities to support good causes. And you can’t do everything. Still, here are some additional Open Source options to consider to add to what you already do; they all take very little time and are fun, I promise. Also, Open Source really means people, many of which work on the open source code for free in their spare time. They do appreciate some appreciation 🙂 On top, open source is an important driver for innovation and economic growth, and thus can benefit everyone again. These options come mostly free and are fun.

grateful open source

Nominate three GitHub stars 🤩

Easy: If you code or develop, the chances that you use and thus benefit from free open source code are pretty high. Nominating three maintainers of GitHub repos literally takes no more than 5 minutes. Even though it is a bit unclear how the stars are chosen, if one of your stars is chosen to become an official “GitHub star” he / she at least get recognition for his / her free work and contribution to the open source community. Also: Doesn’t it feel good to nominate people for good work they share for free? 

money sponsorship Github

Start sponsoring a repo on GitHub 💰

Of course, this one is not free, but if you use open source, why not consider giving something monetary back to the maintainers, so they have an easier time keeping up their good work. Many of the GitHub repos are maintained by single individuals that put all their free time into the source code. Unfortunately, the last two years have seen some very legal but still not very nice behaviour from big corporates that took away business model opportunities from open source repos. GitHub started Sponsorships to give users an easy way to support the open source repos they use.

grateful open source

Share a tweet, a LinkedIn message, a review, a star ⭐

We’ve seen more open discussions about fatigue and burnout among open source maintainers. In her book, after interviewing many open source maintainers, Nadia Eghbal notes an important point is missing recognition and appraisal. From experience, I can say that you have to deal with a lot of demand and impatience as an open source maintainer. So, any nice comment is much appreciated. But what is really hard to get, even if your open source code is used in big apps, from large companies, in well-known projects, is a public recommendation. And that really helps… BTW: Backlinks are still a thing, so make sure to include a link.