Improve customer experience, and ensure retail point of sale works anytime, anywhere.
ObjectBox Empowers Edge Computing in Retail
Keeping Customer Information Confidential
Edge computing allows retailers to provide improved security for sensitive personal customer information. When data gets transferred between the cloud and devices, there is an increase in both security and compliance risks. Using ObjectBox Sync, retailers can filter information on the device, only synchronizing data required for model-building into the cloud.
Point of Sale, Online or Offline
One of the most basic and crucial use cases for edge computing in retail is with Point of Sale (PoS) systems. Retailers with inconsistent network connections (e.g. in remote areas, or developing communities), or large stores where associates can check out customers anywhere in the store with handheld devices, require PoS systems that can capture and process payment data, with or without and internet connection. ObjectBox allows devices to operate offline, and synchronize data peer to peer, or to the cloud when the network is back up.
In-Store Experience and Proximity Marketing
To improve customer loyalty and attract new customers, retailers are implement smart devices such as digital mirrors, smart dressing rooms to enhance the in store experience. These devices use edge computing to give real-time feedback to users.
In the future, shoppers might also opt in to share data with the store via a mobile app, allowing retailers to engage in proximity marketing. Using past purchasing behvior, stores can suggest customized further purchase options, synchronizing the in-store, online and mobile shopping experiences.
In stores, backroom technologies will over time become more IoT-driven. Automated warehouse handling systems and smart shelving systems will improve the accuracy of inventory tracking all along the supply chain. For example, automated inventory management can reorder items when supply is low, without requiring a person to physically take inventory. These connected devices will use edge computing to do local analysis/computing, sending only necessary data (e.g. an order, or update to the inventory count) to a central server.